Jeff and Beverly Annabel are inventors as well as husband and wife. Jeff and Beverly have been diving and fishing for more than 20 years. Seeing old tangled line on the coral reefs, Jeff was inspired to develop and patent a unique design for a tool (www.getLineOFF.com) that quickly removes worn out fishing line from any size fishing reel.

Brightworks Interactive was approached by Beverly through Florida Atlantic University because according to Beverly, “I have worked with other marketing companies, spent money, but got burned. I felt that if we went to a college, there was more accountability.” Beverly talked to Brightworks Interactive about Internet marketing. Based on the initial discussion, we said, “Sure we can help you with your website and online advertising, but I think your product is great for TV.” This is an example of how we take a holistic approach to marketing where we take a look at the business’ opportunities and challenges before putting together marketing programs.

Brightworks Interactive created a new website which has experienced a lot more traffic than the previous site because of Brightworks Interactive’s in-depth experience with developing SEO-friendly (search engine optimization) websites. Additionally, we are helping LineOFF with online advertising, channel marketing, fishing tournaments, DRTV advertising, magazine advertising, public relations, and increasing the awareness of the environmental impact of improperly discarded fishing line.

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