However, PC Universe wants to continue to grow existing business and introduce new services. Brightworks Interactive is helping PC Universe prepare for growth by helping develop a business plan, improve marketing operations, add marketing infrastructure and systems, develop marketing plans, and prepare marketing test plans and campaigns.

Brightworks Interactive is providing one of its very special skills to PC Universe: marketing operations. PC Universe sought help from Brightworks Interactive to improve the ROI of its limited marketing budget while achieving aggressive revenue growth. PC Universe recently went public (stock symbol: PCUV) and desires to raise investment in order to support growth.

After a quick initial assessment, Brightworks Interactive embarked on formalizing PC Universe’s marketing—including implementing processes, recruiting marketing talent, evaluating and implementing systems. Brightworks Interactive also shared its expertise and ability to “operationalize” to other departments within the company. This resulted in a complete three-year financial plan and a one-year company operating plan. The financial plan is being presented to private investors and institutional investment companies. The operating plan is being adopted by the company for its 2007 operations.

Brightworks Interactive prides itself in becoming an integral, and even strategic, resource to help companies grow and maximize profits through disciplined and innovative marketing programs. For PC Universe, Brightworks Interactive has become a trusted advisor and important team member.