About
Brightworks Interactive
We are a multi-channel direct marketing
consulting and services agency that grows your business through
excellent marketing performance.
Brightworks Interactive™
is a full-service marketing company that specializes in direct
marketing, Internet marketing and marketing operations. We
help companies from start-ups to large corporations get more
from their marketing. Our extensive marketing, creative, technological,
analytical and operational experience has helped companies
increase revenue, customer loyalty and return-on-investment
(ROI). Areas we specialize in:
- Direct Marketing
- Internet Marketing
- Ecommerce
- Web Design & Development
- Sales & Marketing Operations
- Technology Integration
As one of our clients, you will benefit from our unparalleled
accountability and discipline. Since we have experienced many
of the same challenges our clients face when we ran marketing
programs within companies, we understand the need measure
ROI and manage by it. With our high level of performance,
service and commitment, we strive to be your long-term partner
in building your business.
Learn more about
our marketing services.
Leadership
Deborah Kania, CEO
Deborah is a direct marketing professional and author who
specializes in catalog/mail order, e-commerce and Internet
marketing. Deborah has spent many millions of dollars and
15 years in the marketing trenches helping companies like
Lens Express, Nortel Networks, Moore Corporation and Vitacost.com
achieve better results. Most recently, Deborah served as Vice
President of Marketing for Vitacost.com, an INC 500 hall-of-fame
member. While at Vitacost.com, Deborah reduced marketing expenses
almost 40% while increasing customer database 300% and revenue
from $11 million to $30 million per year, within a two-year
period. Deborah has written Internet marketing and ecommerce
books including: Internet World Guide to One-To-One Web Marketing
(translated to Japanese, Korean and Chinese), Web Catalog
Cookbook, Branding.com, as well as numerous online marketing
articles. Deborah received a Bachelor of Fine Arts from University
of Massachusetts, and a Master of Business Administration
from Virginia Tech. Deborah also teaches direct marketing
at Florida Atlantic University (FAU).
Effie Zahariades, COO
Effie is a technology and marketing management expert with
18 years of experience. She has specialized in Web technology,
Internet marketing and ecommerce since 1999. As the marketing
landscape has grown more complex and technical in nature,
Effie’s unique combination of marketing and sales experience
coupled with a strong technical background has helped her
drive profitable sales and marketing initiatives. She has
held the positions of Director for Consulting Services and
Business Development and Director of Information Systems.
Ms. Zahariades has consulted for companies such as AT&T,
IBM and MCI and has applied her skills to a number of industries
to include: Healthcare, Pharmaceuticals, Wireless Application
Development, ERP/CRM/Software, Application Service Providers,
Publishing and Utilities.
back to top |
