Management Team

Brightworks Interactive is Now Responsology!

Deborah Kania, Direct Marketing

Deborah is a direct marketing professional and author who specializes in catalog/mail order, eCommerce and Internet marketing. Deborah has spent many millions of dollars and 15 years in the marketing trenches helping companies like Lens Express, Nortel Networks, Moore Corporation and Vitacost.com achieve better results. Most recently, Deborah served as Vice President of Marketing for Vitacost.com, an INC 500 hall-of-fame member. While at Vitacost.com, Deborah reduced marketing expenses almost 40% while increasing customer database 300% and revenue from $11 million to $30 million per year within a two-year period. Deborah has written Internet marketing and eCommerce books including: Internet World Guide to One-To-One Web Marketing (translated to Japanese, Korean and Chinese), Web Catalog Cookbook, Branding.com, as well as numerous online marketing articles for www.Clickz.com. Deborah received a Bachelor of Fine Arts from University of Massachusetts and a Master of Business Administration from Virginia Tech. Deborah also teaches direct marketing at Florida Atlantic University (FAU).

Suzanne Lewittes, Brand Marketing

Suzanne Lewittes is a marketing professional with over 17 years of experience. Suzanne started her career in advertising, working as an Account Manager on large accounts such as Colgate and General Foods. She then moved to the client side and spent 14 years at American Express working in a variety of Marketing, Project Management and Human Resource positions. While at American Express, Suzanne was responsible for developing and implementing the worldwide recruitment advertising campaign. She also worked with local agencies to develop business specific campaigns. Suzanne has significant experience leading teams of people, working with external vendors, managing projects and rolling out new initiatives. Most recently, Suzanne provided marketing consulting support to PC Universe, an internet reseller, and Martin Design Center, an interior design house. Suzanne has also spent time volunteering with SCORE, an organization that provides free business counseling to entrepreneurs and small business owners. Suzanne holds an undergraduate business degree from the Wharton School of Business as well as a degree in Economics from the University of Pennsylvania’s College of Arts & Sciences. In addition, Suzanne has an MBA from Columbia Business School in Marketing and Finance.

Christine Seib, Ecommerce

Christine Seib has over 10 years of analysis and project management experience in eCommerce, content management and online marketing. She has worked and consulted for eCommerce and interactive companies including Burt’s Bees, BuildNet, McClatchy Interactive and SciQuest. While at Burt’s Bees, Christine’s SEO/SEM efforts resulted in a 500% increase in traffic, and her shopping cart improvement efforts resulted in 100% increase in online sales in one month. Christine has a history of successful management of mission-critical projects including website optimization, web operations, web analytics, search engine optimization, search engine marketing, content management, process improvement, and implementation of eCommerce and integrated systems. Christine is a member of the Project Management Institute and is finishing up her project management (PMP) certification. She is also a Member of the Association of International Product Marketing Management (AIPMM). Christine received a Master of Arts from Iowa State University.