Direct Marketing

Members of our team have spent many years testing and perfecting direct marketing with many types of media including catalogs, direct mail, direct response television (DRTV), ecommerce, online advertising, Internet affiliate programs, newspaper, magazine, etc. We have experience with most of the media that is suitable for direct response advertising in both business-to-consumer (B2C) and business-to-business (B2B) marketplaces.

We specialize in direct marketing planning, testing, analysis, copywriting, graphic design, media planning, reporting, and customer relationship management (CRM). We have extensive experience implementing new or improving existing direct marketing programs (both online, offline and combination) including: lead generation, new customer acquisition, cross-sell, up-sell, customer retention and customer win-back.

Prior to starting Brightworks Interactive, members of our team managed entire marketing programs for small and large companies. No matter the size of the budget, we use the same disciplined approach to direct marketing. Our approach means that you will get better ROI.

Want to improve your direct marketing programs? Please contact us.