Case Study: American Diabetes Wholesale

American Diabetes Wholesale (ADW) is a fast growing e-commerce retailer of diabetic supplies to consumers. Brightworks Interactive is helping ADW with both tactical and strategic projects to help the company continue profitable growth.

Two brothers and a childhood friend founded the company on 2002 with the mission of “Keeping Diabetes Management Affordable.” The company is very well run and has high customer satisfaction scores.

Even with this success, ADW has typical growth challenges and opportunities including: increasing customer loyalty, continuing to acquire new customers while maintaining a desirable acquisition cost, and quickly outgrowing its current eCommerce platform.

Brightworks Interactive quickly assessed current state and worked with the management team to determine short- and long-term goals. Immediately, before even putting pen to paper to develop a marketing plan, we developed a few customer surveys to help with prioritization of growth and marketing projects. Using our proprietary prioritization tool, we developed a dynamic growth plan for the company, eCommerce and marketing.

We are still early in a long-term engagement with ADW, and we are proud to have had immediate positive impact on the company.

Deborah is a pleasure to work with and has helped ADW tremendously through her expertise in marketing and business development. Her leadership and organizational skills made our team more efficient and productive in completing our goals. She is great at what she does!

-Chris Maguire, co-founder and vice president, American Diabetes Wholesale.

Brightworks Interactive is providing a wide range of direct marketing and eCommerce marketing consulting and services including: growth planning, direct marketing process, website analysis and specifications, data reporting and analysis, content development, recruiting and development of marketing and eCommerce team, and creative services. (www.americandiabeteswholesale.com)