Case Study: Martin Design Center

Martin Design Center is a interior design center in Boca Raton, Florida and serves clientele in South Florida. Brightworks Interactive helped Martin Design Center re-start lapsed relationships with the local design community and homeowners.

Martin Design Center had recently been purchased by new owners, Maria and Lope Mendoza. The Mendozas expected that sales from current customers would be steady since they had purchased a pre-existing business. However, due to limited marketing and merchandising by the previous owner in the prior year, sales were significantly less than expected.

The Mendozas hired Brightworks Interactive to develop and execute a marketing plan that would “re-launch” the business. In addition, the Mendozas needed to sell existing furniture in the showroom to make room for new merchandise.

Brightworks Interactive developed a multimedia approach, leveraging direct mail and magazine advertisements to target interior designers as well as homeowners. Creative executions were developed to create a sophisticated look and feel for the client.

Through low cost media vehicles and effective targeting, Brightworks Interactive re-launched Martin Design Center, communicating a theme of the new ownership, new styles, yet old-fashioned service. Even in a difficult economic environment, business accelerated due to increased exposure and unique merchandising.